About

I’m a human-centered problem solver—a product manager who uncovers user needs, aligns them with business goals.


I've always been interested in why people who what they do and how to create win-win situations. With a background in UX design, product management, and behavioral economics, I bridge the gap between insight and execution.

Big Picture Thinker, Detail-Driven Maker

I synthesize complex challenges into clear, actionable solutions, ensuring every feature aligns with the broader product vision while delivering tangible value to users. Whether it’s product roadmapping, wireframing, or high-fidelity prototyping, I thrive at every stage of the design process.


Startup Agility + Big Tech Impact

I’ve successfully navigated both startup environments and enterprise ecosystems, balancing speed and structure. From automating workflows for 300K+ users at SimpleCitizen to boosting customer retention 5x at Intuit, I deliver outcomes that matter.


A Bridge Between Vision and Execution

I connect strategy to execution by collaborating seamlessly with cross-functional teams—PMs, engineers, and stakeholders. My technical fluency ensures designs are not just beautiful but implementable, scalable, and impactful.


What I Value

  • Designing for real impact: Solutions that make life easier, better, and more enjoyable.

  • Collaboration: Building trust and momentum with teams to bring bold ideas to life.

  • Crafting intuitive experiences: Simplifying complexity into delightful interactions.


Let’s build something great together!


Based in:

  • Previously: New York City, Seattle, Salt Lake City.

  • Currently: San Francisco Bay Area, California

What people say about me

Ayde Soto

Chief Technology Officer @SimpleCitizen (Manager)

It’s rare that you come across standout self-discipline like Shamima's. I had the pleasure of working with Shamima for 1 year at SimpleCitizen, as part of the Workflow Engineering department and I was impressed by her capacity for hard work, how fast she learnt configuration tools for our system.


She has the ability to analyze and understand how everything connects together and that gave her a vast knowledge about the system and also gave her the tools to actively participate and propose improvements both in the software and the processes for our team's daily operations.


She always provided amazing feedback and asked the right questions that led to deep thinking about big decisions and improvements in the team, plus that showed her commitment to improve everything she was involved with. If I had the opportunity to work with her in the future I won't hesitate even a second in have her being part of my team again.

Ayde Soto

Chief Technology Officer @SimpleCitizen (Manager)

It’s rare that you come across standout self-discipline like Shamima's. I had the pleasure of working with Shamima for 1 year at SimpleCitizen, as part of the Workflow Engineering department and I was impressed by her capacity for hard work, how fast she learnt configuration tools for our system.


She has the ability to analyze and understand how everything connects together and that gave her a vast knowledge about the system and also gave her the tools to actively participate and propose improvements both in the software and the processes for our team's daily operations.


She always provided amazing feedback and asked the right questions that led to deep thinking about big decisions and improvements in the team, plus that showed her commitment to improve everything she was involved with. If I had the opportunity to work with her in the future I won't hesitate even a second in have her being part of my team again.

Ayde Soto

Chief Technology Officer @SimpleCitizen (Manager)

It’s rare that you come across standout self-discipline like Shamima's. I had the pleasure of working with Shamima for 1 year at SimpleCitizen, as part of the Workflow Engineering department and I was impressed by her capacity for hard work, how fast she learnt configuration tools for our system.


She has the ability to analyze and understand how everything connects together and that gave her a vast knowledge about the system and also gave her the tools to actively participate and propose improvements both in the software and the processes for our team's daily operations.


She always provided amazing feedback and asked the right questions that led to deep thinking about big decisions and improvements in the team, plus that showed her commitment to improve everything she was involved with. If I had the opportunity to work with her in the future I won't hesitate even a second in have her being part of my team again.

Amy Bivin

Product Manager @Intuit (Colleague)

I had the pleasure of working with Shamima during her time at Intuit. She has a natural curiosity about the customer experience and always asks the right questions. She was very invested in learning and was able to retain the information so well that within a week she was already using new tools that I had shared with her to start pulling insights. It was very impressive because she was new to this channel of customer engagement and it wasn't an easy topic to learn.


Our 1:1s were always productive and she hit the ground running, quickly submitting requests into our backlog to drive improvements to the customer experience. Shamima was such a valuable partner and a strong advocate for our customers. She is proactive, firm, holds people accountable, but also has a warm personality and is a joy to work with.

Amy Bivin

Product Manager @Intuit (Colleague)

I had the pleasure of working with Shamima during her time at Intuit. She has a natural curiosity about the customer experience and always asks the right questions. She was very invested in learning and was able to retain the information so well that within a week she was already using new tools that I had shared with her to start pulling insights. It was very impressive because she was new to this channel of customer engagement and it wasn't an easy topic to learn.


Our 1:1s were always productive and she hit the ground running, quickly submitting requests into our backlog to drive improvements to the customer experience. Shamima was such a valuable partner and a strong advocate for our customers. She is proactive, firm, holds people accountable, but also has a warm personality and is a joy to work with.

Amy Bivin

Product Manager @Intuit (Colleague)

I had the pleasure of working with Shamima during her time at Intuit. She has a natural curiosity about the customer experience and always asks the right questions. She was very invested in learning and was able to retain the information so well that within a week she was already using new tools that I had shared with her to start pulling insights. It was very impressive because she was new to this channel of customer engagement and it wasn't an easy topic to learn.


Our 1:1s were always productive and she hit the ground running, quickly submitting requests into our backlog to drive improvements to the customer experience. Shamima was such a valuable partner and a strong advocate for our customers. She is proactive, firm, holds people accountable, but also has a warm personality and is a joy to work with.

Matt Gale

VP of Customer Experience @SimpleCitizen (Manager)

I had the great pleasure of working with Shamima over the past year in her role as a customer success strategist at SimpleCitizen. Shamima has been an invaluable member of our team. She is very engaged and detailed in all her interactions with her customers. In her tenure in Customer Success, she managed the life cycle of hundreds of customers, maintaining an NPS over 75.


Customers love her and continuously left very positive feedback about their experience with her. Shamima also goes above and beyond in her work. In her role as a CSS, she looked for ways to better optimize the work and helped streamline our team's process. I was lucky to work with Shamima and am very excited to follow her future career.

Matt Gale

VP of Customer Experience @SimpleCitizen (Manager)

I had the great pleasure of working with Shamima over the past year in her role as a customer success strategist at SimpleCitizen. Shamima has been an invaluable member of our team. She is very engaged and detailed in all her interactions with her customers. In her tenure in Customer Success, she managed the life cycle of hundreds of customers, maintaining an NPS over 75.


Customers love her and continuously left very positive feedback about their experience with her. Shamima also goes above and beyond in her work. In her role as a CSS, she looked for ways to better optimize the work and helped streamline our team's process. I was lucky to work with Shamima and am very excited to follow her future career.

Matt Gale

VP of Customer Experience @SimpleCitizen (Manager)

I had the great pleasure of working with Shamima over the past year in her role as a customer success strategist at SimpleCitizen. Shamima has been an invaluable member of our team. She is very engaged and detailed in all her interactions with her customers. In her tenure in Customer Success, she managed the life cycle of hundreds of customers, maintaining an NPS over 75.


Customers love her and continuously left very positive feedback about their experience with her. Shamima also goes above and beyond in her work. In her role as a CSS, she looked for ways to better optimize the work and helped streamline our team's process. I was lucky to work with Shamima and am very excited to follow her future career.

Amy La

@ADPList (Mentee)

I really enjoyed speaking with Shamima! She was really inquisitive, which showed me that she cared to ask the right questions in order to provide appropriate help. Thus, her advice is quite personalized.


She is an amazing problem solver and communicator!

Amy La

@ADPList (Mentee)

I really enjoyed speaking with Shamima! She was really inquisitive, which showed me that she cared to ask the right questions in order to provide appropriate help. Thus, her advice is quite personalized.


She is an amazing problem solver and communicator!

Amy La

@ADPList (Mentee)

I really enjoyed speaking with Shamima! She was really inquisitive, which showed me that she cared to ask the right questions in order to provide appropriate help. Thus, her advice is quite personalized.


She is an amazing problem solver and communicator!

Sara He

@ADPList (Mentee)

Shamima's communication style was incredibly clear and engaging. Instead of just giving generic advice, she provided specific examples. I learned a lot!

Sara He

@ADPList (Mentee)

Shamima's communication style was incredibly clear and engaging. Instead of just giving generic advice, she provided specific examples. I learned a lot!

Sara He

@ADPList (Mentee)

Shamima's communication style was incredibly clear and engaging. Instead of just giving generic advice, she provided specific examples. I learned a lot!

Soojung Choi

@General Assembly (Teammate)

Shamima was a great project manager and organizer, ensuring that the team thoroughly discussed all aspects of project decisions to move forward with clear expectations for internal deliverables.


Her ability to view the project from both a designer's and a user's perspective allowed the team to incorporate improved designs while maintaining clarity for the user. She consistently prioritized usability feedback to enhance the prototype, even during the final stages of the sprint. Her organizational skills, particularly through the task spreadsheet, kept the team on track throughout the process, and her contributions were greatly appreciated.

Soojung Choi

@General Assembly (Teammate)

Shamima was a great project manager and organizer, ensuring that the team thoroughly discussed all aspects of project decisions to move forward with clear expectations for internal deliverables.


Her ability to view the project from both a designer's and a user's perspective allowed the team to incorporate improved designs while maintaining clarity for the user. She consistently prioritized usability feedback to enhance the prototype, even during the final stages of the sprint. Her organizational skills, particularly through the task spreadsheet, kept the team on track throughout the process, and her contributions were greatly appreciated.

Soojung Choi

@General Assembly (Teammate)

Shamima was a great project manager and organizer, ensuring that the team thoroughly discussed all aspects of project decisions to move forward with clear expectations for internal deliverables.


Her ability to view the project from both a designer's and a user's perspective allowed the team to incorporate improved designs while maintaining clarity for the user. She consistently prioritized usability feedback to enhance the prototype, even during the final stages of the sprint. Her organizational skills, particularly through the task spreadsheet, kept the team on track throughout the process, and her contributions were greatly appreciated.

Ola Pater

@Marble Collective (Teammate)

She is such a curious leader and positive force in every project I've either worked or gotten to observe.  Shamima's work ethic and organization as Project Lead were really exceptional.  You could always count on her to show up exceedingly prepared, ready to tackle next steps, and be asking all the right questions to propel us there. From beginning to end, Mima was extremely professional and attentive to the needs of the project and team.  She went above and beyond to make sure we not only met but exceeded our client's expectations. 


And as a teammate,  I really appreciate her communication style.  Shamima always took the time to reflect on someone's work or comments and really contributed to a collaborative atmosphere where no one's voice was overlooked. I genuinely believe that Shamima would be such a positive contribution to any team looking for a compassionate, driven, and hard working individual.

Ola Pater

@Marble Collective (Teammate)

She is such a curious leader and positive force in every project I've either worked or gotten to observe.  Shamima's work ethic and organization as Project Lead were really exceptional.  You could always count on her to show up exceedingly prepared, ready to tackle next steps, and be asking all the right questions to propel us there. From beginning to end, Mima was extremely professional and attentive to the needs of the project and team.  She went above and beyond to make sure we not only met but exceeded our client's expectations. 


And as a teammate,  I really appreciate her communication style.  Shamima always took the time to reflect on someone's work or comments and really contributed to a collaborative atmosphere where no one's voice was overlooked. I genuinely believe that Shamima would be such a positive contribution to any team looking for a compassionate, driven, and hard working individual.

Ola Pater

@Marble Collective (Teammate)

She is such a curious leader and positive force in every project I've either worked or gotten to observe.  Shamima's work ethic and organization as Project Lead were really exceptional.  You could always count on her to show up exceedingly prepared, ready to tackle next steps, and be asking all the right questions to propel us there. From beginning to end, Mima was extremely professional and attentive to the needs of the project and team.  She went above and beyond to make sure we not only met but exceeded our client's expectations. 


And as a teammate,  I really appreciate her communication style.  Shamima always took the time to reflect on someone's work or comments and really contributed to a collaborative atmosphere where no one's voice was overlooked. I genuinely believe that Shamima would be such a positive contribution to any team looking for a compassionate, driven, and hard working individual.

"Nothing ever becomes real 'til it is experienced."

— John Keats

"Nothing ever becomes real 'til it is experienced."

— John Keats

"Nothing ever becomes real 'til it is experienced."

— John Keats